Should I list every CRM or sales tool by name?

Yes - Salesforce, Outreach, SalesLoft, and HubSpot are common exact-match keywords ATS filters search for in SDR postings.

What's the biggest resume mistake SDRs make?

Describing daily activities ("made outbound calls") instead of outcomes ("booked 40+ qualified meetings/month"). Activity language doesn’t demonstrate results.

// ATS OPTIMIZATION GUIDE: SALES DEVELOPMENT REPRESENTATIVE (SDR) RESUME GUIDE

Sales Development Representative (SDR) Resume Guide ATS Resume Guide

Optimize your sales resume to highlight quota attainment, pipeline generation, outbound prospecting, and CRM proficiency.

// SEMANTIC KEYWORDS

Recommended Skills & Keywords

Crucial entities parsed by ATS screening filters.

Outbound ProspectingSalesforce/CRMCold CallingLead QualificationPipeline ManagementNegotiationDemos & PresentationsSalesLoftEmail Outreach

// POWER ACTION VERBS

Strong Impact Action Verbs

Replace weak statements with these high-velocity verbs.

ExceededGeneratedProspectedClosedSecuredNegotiatedOutperformedEstablished

// PARSING PITFALL

Common Formatting Mistake

Avoid this to keep your CV parser-compliant.

Writing passive descriptions of daily activities (e.g., "Responsible for answering phone calls") rather than achievement percentages relative to quota targets.

// STRUCTURE ADVICE

Layout Design Directions

Best practices for organizing content sections.

Begin with a strong executive summary showing your total years in sales and lifetime sales volume. Organize professional experience to list your target quota percentage first in each position description.

// STRATEGY CHECKLIST

3-Step ATS Optimization Plan

Action steps to raise your ATS match score rating.

1
State specific quota achievements clearly (e.g., "Achieved 120% of quota in Q3").
2
List CRM software and email automation tools in your skills section.
3
Use bulleted lists for experience sections; avoid block paragraphs.

// EXAMPLE BULLETS

Sample Sales Development Representative (SDR) Resume Guide Resume Bullet Points

Adapt these to your own achievements - keep the numbers real.

Exceeded quarterly quota by 128%, generating $340K in qualified pipeline across 6 months.
Prospected and booked 40+ qualified meetings per month using a multi-channel outbound cadence.
Closed 15% of self-sourced opportunities into closed-won revenue, above the team average of 9%.

// FREQUENTLY ASKED QUESTIONS

Sales Development Representative (SDR) Resume Guide Resume Questions

Straight answers for this role's ATS screening.

State it directly and specifically - e.g., "Achieved 128% of quota in Q2 2026." Recruiters and ATS filters both weight explicit percentage-of-quota language heavily.

// TEST YOUR CV

Check Your CV for Sales Development Representative (SDR) Resume Guide Roles

Scan your resume against ATS filters to get a score breakdown.